Emergency Care vs Urgent Care Campaign

In August/September 2011, the New Mexico Coalition for Healthcare Quality launched its "Is it an Urgency or Emergency?" community awareness campaign in the Albuquerque/Bernalillo County area. 

This campaign was originally created by Esparza Advertising for the San Juan Regional Medical Center and was repurposed for the Albuquerque/Bernalillo County area with permission.  The purpose of this campaign is to help increase awareness of getting the right care at the right time in the right setting.   

Posters English and Spanish posters were created as part of the campaign.  These posters were distributed to local businesses, senior centers, libraries, health centers and other locations throughout the community.  Click the links below to view the posters.

Band Aid Poster -
English Version 
Spanish Version

Ladder Poster -
English Version
Spanish Version

Radio Advertisements

The main messaging vehicle for this community awareness campaign was radio advertisements and public service announcements.  These radio advertisements aired on various stations throughout the community.  Click below to hear the creative and informative radio ads.

Breathing (Radio Ad - MP3 file)
Pots and Pans (Radio Ad - MP3 file)
Climbing (Radio Ad - MP3 file)
Restaurant (Radio Ad - MP3 file)

For more information

If you would like additional information or to learn how you can use this campaign in your area, please contact Jennifer Kemp, senior communications specialist, at (505) 998-9769 or This email address is being protected from spambots. You need JavaScript enabled to view it..